Meet the 2021-2023 Mentor

Doug Yates is a big picture strategist with over three decades of experience launching, building and maximizing some of the world’s most successful entertainment brands and franchises. He has held senior Marketing positions at the Disney Channel, FX Networks, Fox Kids, TV Guide, and Lucasfilm where he oversaw the iconic Star Wars brand.

Currently, he is a Creative Marketing Lead at Amazon Prime Video, where he harnesses the power of data and creativity to create and execute effective global marketing campaigns supporting Prime’s original series and films.

Doug earned his MBA from the Marshall School of Business at the University of Southern California and has a Bachelor of Arts degree in Communication from Pepperdine University in Malibu, California.

A seasoned traveler, Doug has conducted business extensively around the world including North and South America, Asia, Europe, and Australia. In 2013, he took sabbatical year of world exploration travelling to six continents and twenty-five countries gaining a deeper understanding of customs, traditions, trends, and challenges as well as consumer behavior and media consumption.

Doug is an avid USC Football fan and a long-time member of Cardinal & Gold.