Meet the 2021-2023 Mentor

Mario Xavier Carrasco, MS, is the Co-Founder and Principal of ThinkNow, a pioneering cross-cultural research technology company. A passionate advocate for diversity and inclusion, Carrasco’s leadership at ThinkNow has led to impactful initiatives. Notably, he launched DigaYGane.com, a leading Hispanic online panel, and introduced ThinkNow Audiences, which has enhanced global brand reach. Carrasco’s influence extends to articles, a podcast called The New Mainstream, and recognition as the Insights Association’s Laureate. As Chair of the SampleCon Board of Directors and NGMR Industry Change Agent awardee, he’s a driving force in transforming the industry. With a background including Stanford Latino Entrepreneur Institute and USC Marshall School of Business, Carrasco reshapes marketing narratives through multicultural insights. ThinkNow exemplifies his commitment to diversity, reflected in its diverse leadership and staff composition, fostering inclusivity throughout the organization.